Archive for January 13th, 2010

Multi Level Marketing

Multi level marketing also known as network marketing. This is a type of business where franchising and direct selling are both combined. This business type makes a person associated with a company is a independent transaction approach. It is an approach where the company creates a contractor relationship with the person who wants to expand his/her business.

The members get their earnings based on the sales they make with that particular product or service. It may also includes the sales of other people they have recruited to join the program. Most often the individual who has recruited the most members and has provided a good sales of the product is compensated with a higher earning level because of the effort they put into the program.

There are “pyramid schemes” or Ponzi schemes, which are considered to be illegal. A lot of people associate multi level marketing to these type of schemes because they also try to credit themselves to be a legitimate networking business. Because of the bad image brought up by these type of schemes, many prefer to use their names for their businesses as “home based business franchising” or “affiliate marketing”.

Commissions are earned by selling a particular product or service in a legitimate network marketing business. There can be no earnings in what they call a “sign up fee” or for just recruiting yourself alone. This kind of marketing is always criticized because of the questionable recruitment process where they get their revenue and profit. They get their sales from members and new members, which are considered the end users of the product and as the distributors.

These criticisms led to some major changes in the multi level marketing in the early 1990s when many companies started to allow their members to concentrate only on marketing and not on distributing or stocking their product. Most multi level marketing firms today perform as fulfillment firms by taking the tasks of shipping the product, paying the commissions and taking orders from their affiliate’s.

Improve the Usability of your site

No matter how good your website design might be, If it’s hard to navigate around the content of your website then your website may be as useful as a empty shell. Here’s some tips to help improve the usability of your website to help ensure that it serves the functions it was designed for optimally.

One method is to be sure the typography of your website content is suitable. If you got large blocks of text, you should make sure to use CSS to space the paragraph’s out accordingly. The longer that a single line of text is, the greater the line-height of each line should be. Make sure the font size that you use for your text is big enough for your user’s to read easily. A lot of sites have 10-pixel-tall text and use the Verdana font; while this may look neat and tidy, you may have to really strain your eyes to read some of the actual text.

Make it as easy as possible for visitors to find the content they are searching for on your site. If you have hundred’s of articles on your website and a visitor wants to find just one single article from that pile, you have to provide the means to enable visitors to be able to do that without a lot of hassle. Be it a SQL-driven database or just a glossary or index of your articles you have on your site, providing this feature will help make sure your visitors can use your site with ease and they will want to visit your website more..

You should ensure that your site loads fast if you don’t want to lose some visitors. A lot of internet users will leave a website quickly if it doesn’t load completely within 15/20 seconds

Test all the link’s on your site before you put it live online.Thus tarnishing your professional image when broken links are on your website, you should be very careful about this and make sure to check every link on your website.

The Pros and Cons of Flash-enabled Sites

Flash-enabled websites have been the craze in the past few years, as Macro-media compiles more great features into Flash, we can predict that there will be more and more flash sites popping up on the Internet. However, Flash based websites have been said to be bloated and very unnecessary. Where exactly should we draw the line? Here’s a look at a simple breakdown.

The good point’s:

Interactivity

Flash’s Action-script opens up a big field of possibilities.Web programmers and designers use Flash to create some interactive features ranging from feedback forms to Flash-enabled games. This type of new interactivity will always help make visitors keep coming back for more.

A standardized website

With Flash, you don’t need to worry about the cross-browser compatibility issue. No more worries about how a css code may display differently on Fire Fox,Opera or Internet Explorer. When you put your website elements in Flash, they’ll always appear the same in each browser as long as the viewer has the Flash Player installed.

Somewhat better expression through animation

In Flash, you can make use of the animating features to convey your message in a lot more effective way. Flash is a lightweight option for animation being it is vector based (hence much smaller file sizes) as opposed to the real “movie files” that are raster based and much larger in size.

Here’s the bad the ugly:

The Flash player

People have to download the Flash player before they can watch Flash movies, so by using Flash your website visitor range may decrease considerably, not everyone will want or be willing to download this Flash player just to be able to view flash site’s. You’ll also have to put in a lot additional work to redirect your website user to the Flash player download page if he/she doesn’t already have the flash player installed on their computer.

Website Optimization

If your website’s content is presented in Flash, most search engines won’t be able to index the content of your website. Thus, you’re not able to rank your website very well in search engines and you will get less traffic from search engine’s to your website.

Slow loading time

Your website users will have to wait a little longer than usual for Flash content to load compared to regular text and images, some visitors will probably lose interest and just click to go to another website. The longer your flash website takes to load, the more risk you have of losing visitors.

The best way is to use Flash only when you absolutely think that you need the interactivity and motion that it provides you. Otherwise, you should try to use a mixture of html and flash.