Archive for January 22nd, 2010

Some Places to Look for the Right Product Online

When you’re just starting out in your online business finding just the right products to sell online can be the number one problem. Knowing where to start looking can help.

1. Drop Shipper Directories:

Drop shippers are wholesalers that will ship products direct to your customers so that you don’t have to invest in or store your own inventory. List’s of drop shippers are for sale online, but make sure you buy from a reputable seller.

2. Local Businesses:

You might find businesses in your neighborhood that offer just the right kind of products for you to sale, but are not yet into e-commerce. Offer to sell their product’s online in exchange for a percentage of any profits that you make.

3. Craft Stores:

Your local craft store is a good source to find some unique products, and they may be willing to reduce their prices if you purchase their product’s in quantity. Either buy their item outright, or try to set up a consignment arrangement with them.

4. Garage Sales and Flea Markets:

Garage sales and flea markets are a very good place to look for some items to sell online. Do some research in the categories that you are interested in, and then start scouring garage sales and flea markets for good prices.

5. eBay:

eBay itself can be a source for you to find products. Look for wholesale lots that can be broken down for individual sale at a higher price.

6. Wholesaler Directories:

Your local library will most likely have a directory of manufacturers, wholesalers, and/or distributors. Most directories are organized by SIC code so that you can zero in on the product categories that you are interested in the most.

7. Trade Shows:

Trade shows are a very good way to source products. Lots of the merchants gather in one place to look for resellers. To find trade show in a particular industry, contact trade associations and industry publications.

8. Importers:

You may want to consider to contact companies that import product’s from overseas. It’s very possible to source product’s directly from overseas. This requires a lot of expertise, but a lot of companies have done it successfully.

Your Own Voice Through Creating A Special Report

You’ve probably been searching for some additional revenue streams to help keep your business solid and secure in this poor economy and uncertain economic times. Producing some specialized content for sale is among one of the fastest, most reliable methods of making some extra money fast. Writing a “white paper” or a special report, is a great way to set yourself up as an expert in your field, and share some valuable information with your prospects.

You may already have most of the information for a e-book or special report in your files on your hard-drive. Find out what information make customers willing to pay you for material that is available from other sources, and what elements you should include in your marketing copy to spark their interest in buying your report now.

Here are some steps you should take when writing a special report:

· Have your end goal in mind before you start writing.

· Do you want to find a way to increase your sales, while reducing your cost to get these sales?

· Who are you trying to impress and what is most important to them?

· What distribution method will work the best?

· How many people do you want to impact with your special report?

· Make sure the layout of your special report looks pleasing to the eye, and is very easy to read.

· Keep in mind that it’s basically salesmanship that is in print.

· Keep your facts accurate, very brief and to the point. The denser your information, the more valuable and more likely you are to keep the interest of your reader.

· Write an attention getting headline. 90% of your readers will probably decide if they want to read your special report based on your headline, so make it as great a attention getter as you can.

Get it on the Internet. When you email others, include your special report URL in the signature line of your email or include the url when promoting your special report online in forums,traffic exchanges,social networks,ETC.

Back-End & Residual Affiliate Commissions

Residual income is what puts money in a affiliate marketer’s pocket without having to do any work or effort on their part. It just doesn’t get any better than this. Sales of back-end products allow you to get paid for work that you do more than once. The idea here is to try to work smarter…not harder.

So what are back-end products? They are the products or services that you offer to your existing customers, i.e. to people who have already bought a product or service(front-end product. lead product) from you.
Most online marketers make a lot more money selling their customers the second, third or fourth product than they do selling their first product. The reason is that someone who has already bought your product or service’s once are much more likely to buy again if you sold them a good quality product.

Strategies like back-end offers moves the focus from the short sighted “take the money and run” strategy that is so much in use by some on the internet today. You’ve seen a lot of these sites all over the internet. Their focus is on getting a huge amount of traffic and selling their visitors an over-priced product that doesn’t deliver what it promised. They might make some money in the short run but they’ll only sell to maybe each customer once and then will have to continue spending a lot more money on advertising to try to get some new suckers to visit their website and purchase their product.

Most successful websites focus on building a strong trusting relationship with their customers. Your main goal shouldn’t be to just make sure your customers are somewhat satisfied…you want to try to make them extremely satisfied with your product or service. If you deliver high quality goods, your customers will trust you more. If you have their trust, you can sell them a lot easier. When you send your satisfied customers an email offering them another product that they may be interested in, they will flock to your site to buy it if it is something they want because they trust you. Trust is everything in a business.