Your Own Voice Through Creating A Special Report

You’ve probably been searching for some additional revenue streams to help keep your business solid and secure in this poor economy and uncertain economic times. Producing some specialized content for sale is among one of the fastest, most reliable methods of making some extra money fast. Writing a “white paper” or a special report, is a great way to set yourself up as an expert in your field, and share some valuable information with your prospects.

You may already have most of the information for a e-book or special report in your files on your hard-drive. Find out what information make customers willing to pay you for material that is available from other sources, and what elements you should include in your marketing copy to spark their interest in buying your report now.

Here are some steps you should take when writing a special report:

· Have your end goal in mind before you start writing.

· Do you want to find a way to increase your sales, while reducing your cost to get these sales?

· Who are you trying to impress and what is most important to them?

· What distribution method will work the best?

· How many people do you want to impact with your special report?

· Make sure the layout of your special report looks pleasing to the eye, and is very easy to read.

· Keep in mind that it’s basically salesmanship that is in print.

· Keep your facts accurate, very brief and to the point. The denser your information, the more valuable and more likely you are to keep the interest of your reader.

· Write an attention getting headline. 90% of your readers will probably decide if they want to read your special report based on your headline, so make it as great a attention getter as you can.

Get it on the Internet. When you email others, include your special report URL in the signature line of your email or include the url when promoting your special report online in forums,traffic exchanges,social networks,ETC.