Back Links

Types Of Back Links

Although most web site owners know that they need to obtain external links to their web sites to gain traffic, there is much debate over which kinds of links are valuable. Site owners can get links from various types of sites and can engage in link building activities that get them very different links. This article will go over some of the different types of links and what the majority of people believe to be true about them.

The first three types of links we need to discuss are one way links, reciprocal links, and three way links. One way back links are created when a site owner links to a site without getting any back links in return. You’ll create a reciprocal link if you link to a web site and have that same web site link back to your site. The three way link is when you and two other web masters decide to create a linking triangle. Basically you link to site B, site B links to site C and site C links to you.

Reciprocal linking was very popular a few years ago. These links are not hard to get and a web master could usually get them with little time and effort on their part. The reason for this is probably because these links tend to be easy to get. Website owners would simply contact another site owner and ask them for a link by offering up a link from their own web site. Unfortunately these types of links are supposedly not very valuable for achieving better page ranking in Google. The theory is that Google devalued these links because they can be so easily manipulated.

The way many web masters have tried to make reciprocal linking useful again is through three way linking. Creating three way links rather than reciprocal links was a way that sites figured they could reciprocally link without being found out. Again, people have stopped doing this because it has been stated that Google knows how to detect this and has devalued these types of links accordingly.

You’ll find that creating one way links is the current strategy of most web site owners. People can obtain these links in many ways including: forum posting, blog posting, directory submitting, article submitting, social book marking, by creating blogs for links, and many other ways.

The best way for people to make sure that they have all of their bases covered is to link build using all the white hat seo methods they can. Web site owners must constantly be trying to receive back links from all possible venues. You will not only gain additional search rankings with these links, but you may also gain some new visitors. Having problems finding new sources to create links from? If you are having trouble finding links you can always turn to a company with some good search engine optimization packages. These companies can add to your link diversity and help you stay in the search engines for the long term.

Many website owners fall into the trap of only creating one type of link. This can become a serious problem if the search engines decide to devalue that particular type of link. You wouldn’t want to lose all of your search engine rankings due to an algorithm change would you?